Abel

Frances Shoemack, a former winemaker, defied expectations by successfully launching her first 100% natural fragrance in Amsterdam in 2013, at a time when many doubted it was possible to create a luxury perfume using only natural ingredients. Her innovative approach and unwavering determination persuaded master perfumer Isaac Sinclair to join her in this venture. Over the past decade, they have created a blueprint for modern natural fragrances that avoid the use of harsh petrochemicals. Today, Abel, based in Wellington, New Zealand, continues to craft cutting-edge natural fragrances with a strong ethical commitment.