Common Projects began life as a collaborative endeavour between New York-based designers Prathan Poopat and Flavio Girolami. Initially one project from a planned series, the Common Projects luxury sneaker, has become a modern classic both stylish and minimalist. Taking primary inspiration from athletic footwear including early tennis shoes, the Common Projects design brief centres around paring back as much as possible, focusing on an elegant, instantly recognisable silhouette above everything else.